Philosophy

Our mission at ‘Ōiwi is to provide functional, attractive apparel for paddlers and ocean sport enthusiasts. One definition of ‘ōiwi means native in the Hawaiian language and our designs capture the unique lifestyle of the Hawaiian islands.

Over 95% of our products are cut, sewn, and printed in the U.S.A. We pride ourselves in partnering with U.S. companies to bring our products to market. All products have been developed and designed by ’Ōiwi in Hawai‘i.

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