Philosophy

Our mission at ‘Ōiwi is to provide functional, attractive apparel for paddlers and ocean sport enthusiasts. One definition of ‘ōiwi means native in the Hawaiian language and our designs capture the unique lifestyle of the Hawaiian islands.

Over 95% of our products are cut, sewn, and printed in the U.S.A. We pride ourselves in partnering with U.S. companies to bring our products to market. All products have been developed and designed by ’Ōiwi in Hawai‘i.

Cart Summary

Your cart is empty

Recommended products

  • Aloha Keiki Long Sleeve UPF 50+ Shirt
    Aloha Keiki Long Sleeve UPF 50+ Shirt Aloha Keiki Long Sleeve UPF 50+ Shirt
  • Aloha Print Kane Long Sleeve UPF 50+ Shirt
    Aloha Print Kane Long Sleeve UPF 50+ Shirt Aloha Print Kane Long Sleeve UPF 50+ Shirt
  • Aloha Print Wahine Long Sleeve UPF 50+ Shirt
    Aloha Print Wahine Long Sleeve UPF 50+ Shirt Aloha Print Wahine Long Sleeve UPF 50+ Shirt
  • Aloha Short Sleeve UPF 50+ Shirt
    Aloha Short Sleeve UPF 50+ Shirt
  • Aloha Wahine Cap Sleeve UPF 50+ Shirt
    Aloha Wahine Cap Sleeve UPF 50+ Shirt
  • Archipelago Long Sleeve UPF 50+ Jersey
    Archipelago Long Sleeve UPF 50+ Jersey Archipelago Long Sleeve UPF 50+ Jersey
  • Archipelago Sleeveless UPF 50+ Jersey
    Archipelago Sleeveless UPF 50+ Jersey Archipelago Sleeveless UPF 50+ Jersey
  • Channels Long Sleeve UPF 50+ Shirt
    Channels Long Sleeve UPF 50+ Shirt Channels Long Sleeve UPF 50+ Shirt
  • Culture Wahine Long Sleeve UPF 50+ Shirt
    Culture Wahine Long Sleeve UPF 50+ Shirt Culture Wahine Long Sleeve UPF 50+ Shirt